Primrose Bakery, founded in 2004 by Martha Swift, is a cozy spot in Primrose Hill where you can indulge in freshly baked treats like cupcakes, cakes, cookies, and more. With a focus on using seasonal, high-quality ingredients and no preservatives, their goodies are hand-iced and baked in small batches for that homemade taste. Swing by for a sweet pick-me-up or grab some goodies to go – because let's face it, every occasion calls for cake!