Dongdaemun Design Plaza, often called DDP & designed by the renowned architect Zaha Hadid, is a striking architectural landmark that showcases innovative design and fashion culture. With its futuristic design, the plaza serves as a hub for fashion shows, exhibitions, and cultural events, attracting creatives and design enthusiasts from around the world.

Every now and then you can see stunning lightshows illuminating the unique surface of the building. Please note, that the "I SEOUL U" Sign is gone due to the change of the city slogan to "My Soul Seoul" in 2023.