For a true taste of Matsuyama, you have to try the local sea bream, and Goshiki is the perfect spot to do it. This relaxed restaurant is well-loved for its traditional Ehime cuisine, especially the famous "taimeshi" (sea bream rice) set where you can try both styles side-by-side, and colorful "goshiki somen" noodles. It's a laid-back place where you can really savor the fresh, local flavors without any fuss. Whether you're here for a hearty lunch set or a relaxed dinner, the authentic dishes capture the essence of this coastal region.