Pull over at this charming roadside stop, a real taste of local life in Ehime. You'll find a bustling market filled with fresh produce from nearby farms and unique local crafts. Be sure to try the handmade soba noodles at the little restaurant inside, and don't leave without grabbing a scoop of the seasonal fruit sherbet – it's a local favorite for a reason. If you're visiting in the fall, you're in for a special treat with the famous Nakayama chestnuts, roasted to perfection. The real highlight here is Montana bakery, one of the best in Ehime.