LA PLAYA Hiriketiya is a boutique hotel and restaurant right on the main surf beach. It's giving Tulum beach club vibes. I highly enjoyed watching the surfers with a sourdough pizza in my belly and toes in the sand. It's overpriced of course but you are paying for the vibe and the view. Worth it.

The hotel itself is stunning and some of the rooms offer their own pools. If you want a romantic fancy stay, this would be an ideal choice.