Perched gracefully between Positano and Amalfi, Praiano offers a more tranquil and authentic escape for travellers seeking a serene coastal retreat. The town boasts a laid-back and intimate feel, with pastel-coloured houses clinging to the cliffs. Narrow alleyways lead visitors to discover historic churches, local shops, and family-run restaurants that embody the genuine spirit of Southern Italy.

Praiano distinguishes itself by providing a more relaxed alternative to the bustling environment in Positano or Amalfi. The town's quieter atmosphere allows visitors to appreciate the natural beauty of the Amalfi Coast without the crowds, offering a more immersive experience.