Only twenty minutes from Malang is a curious village called Kampung Warna-Warni Jodipan. This village was struggling. It was dilapidated, polluted, and struggling to build a healthy community. Eight students from a nearby university, who were studying event management, decided to apply their knowledge to a real-world situation.

Partnering with a local paint company, the students created a social responsibility project. 6,000 pounds of colorful paint was donated and the run-down city was transformed into a colorful village with a bright future.

The village now has a small entrance fee for tourists (only 30 US cents) and the colors have brought in much-needed interest and financing for a village that needed a boost. Tourists will often buy a drink, lunch, or souvenirs from the locals. The standard of living has risen and has inspired members of the community to continue improving the village with projects like improving sanitation and pollution.

One on side of the bridge is the ‘Colorful village’ and on the other side is an entirely blue village (Kampung Biru Arema). In a similar fashion, this village has been painted entirely blue.