The U.S. snack food industry continues to be an increasingly competitive market, with snacks representing a significant part of the market. From savory perennially popular potato chips and Frito- Lay's products dominating to the rise of healthier plant-based snacks that have experienced steady growth in sales throughout recent past years, snack makers have taken advantage of delivering options suitable for whatever craving the consumer is having. Comfort foods such as cookies also continue to remain popular, especially during uncertain times. In light of this ever-growing market, retailers are offering an array of snacks to their customers from health-conscious organic to good old fashioned indulgence.