Brauð & Co is a popular bakery chain in Iceland known for its delicious sourdough bread and pastries made with high-quality organic ingredients. They opened their first bakery in 2016 and quickly expanded to multiple locations due to overwhelming demand. The bakers work right in front of customers, creating a transparent and honest baking experience. With a focus on quality over presentation, Brauð & Co prides itself on offering fresh, tasty treats without any pretentiousness.