Not much to say other than you have to get an obligatory photo in front of the Bendigo sign when you visit Bendigo. They regularly change the design of it to align with events in town, it might align with an exhibition at the art gallery or the annual tulip display or even light up at night and look extra special like this.
This sign is at intersection of the Midland Highway and View Street at the edge of Rosalind Park in the centre of Bendigo. You can park your car for free for a limited time at the visitor centre on Sidney Myer Place and walk back towards the fountain otherwise parking behind the art gallery is another option.