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Morning market so earlier, the better
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Ryuichi Matsuno

Japanese Insight

One of Japan's Top 3 Morning Markets:

  • Must-try: Freshly caught squid and local seafood

  • Pro Tip: Open 7:30–12:00, but arrive by 10:00 before the good stuff sells out!

  • Vibe: Quiet on weekdays, but wonderfully lively on weekends.

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Step into the lively buzz of one of Japan's most famous morning markets, right by the Yobuko port. As you wander through the 200-meter street, you'll be greeted by the friendly calls of local vendors and the delicious aroma of fresh seafood grilling over charcoal. Be sure to try the town's specialty, the incredibly fresh squid, served in all kinds of ways, from sashimi to dumplings. It's a wonderfully authentic experience where you can taste the best of the sea and chat with the people who bring it to shore.

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