Universal Studios Florida is a fun and exciting theme park located in Orlando, Florida. It is owned by NBCUniversal, offering rides, attractions and live shows that are inspired by film, television and other aspects of entertainment. People can experience being a part of the entertainment industry with the attractions that bring them on set in a first person perspective. With their annual events like Halloween Horror Nights and Universal's Holiday Parade featuring Macy's, Universal Studios Florida provides an unforgettable experience for their guests. Guests can also explore Diagon Alley - a Harry Potter-themed area - as well as E.T. Adventure, Men in Black: Alien Attack, and roller coasters Revenge of the Mummy and Hollywood Rip Ride Rockit.