A vibrant and bustling hub of commerce and culture, Myeong-dong is a must-visit for any traveler in Seoul. This iconic district offers a sensory overload with streets lined with an endless array of shops, from international brands and luxury department stores to independent boutiques and countless Korean cosmetic shops. The area is also a paradise for food lovers, with streets are filled with vendors offering a tantalizing variety of Korean street food and a plethora of restaurants.