Do’s & Don’ts as a Tourist in Morocco
The cultural things that make your experience much smoother
Laura Brühl
Morocco
Morocco is an incredibly welcoming country, but it also has strong traditions and a very different rhythm than many travelers are used to. Understanding a few cultural basics honestly changes the entire experience.
The biggest mistake many tourists make is arriving with a rushed, impatient mindset. Morocco works differently - and once you stop fighting that difference, the country becomes much easier to enjoy.
DO: Respect the local culture
You don’t need to change who you are, but showing basic respect goes a long way.
Especially in:
villages
religious areas
smaller towns
modest clothing usually feels more appropriate and comfortable.
This doesn’t mean strict dress codes - just avoiding extremely revealing outfits in conservative places.
DO: Learn a few local words
Even small efforts are appreciated.
Simple words like:
Salam Alaikum (hello)
Shukran (thank you)
La, shukran (no thank you)
often completely change interactions.
People usually become much warmer when they see you making an effort.
DO: Ask before taking photos
This is very important.
Morocco is visually incredible, but not everyone wants to be photographed - especially:
market sellers
older locals
musicians
women
Some people may ask for money after photos, others simply don’t like it.
Always ask respectfully first.
DO: Stay calm during negotiations
Negotiation is normal in Morocco.
At first it can feel uncomfortable or exhausting, especially in souks. But becoming frustrated usually makes everything worse.
A calm attitude works best:
smile
ask politely
compare prices
don’t feel pressured
And remember:
walking away is completely normal.
DON’T: Follow random “guides”
Especially inside medinas.
Some people offer directions or “help” without clearly mentioning money first. Often it later turns into asking for payment.
If you don’t want help, simply say:
“No thank you” confidently and continue walking.
DON’T: Assume everything is a scam
This is important too.
Yes, tourist traps exist - but many people are genuinely friendly and curious. Morocco becomes exhausting if you treat every interaction suspiciously.
The key is balance:
stay aware without becoming paranoid.
DON’T: Feed monkeys or wildlife
Places like:
Ouzoud Waterfalls
Cedar forests
often have monkeys around tourists.
Buying food for them or feeding them encourages aggressive behavior and creates problems for the animals long-term.
DON’T: Rush Morocco
This might honestly be the biggest one.
Morocco is not a destination that feels best when you aggressively “complete” attractions.
The best experiences usually happen slowly:
tea on rooftops
sunset viewpoints
conversations with locals
road trip stops
wandering medinas without a plan
The slower you travel here, the more rewarding it becomes.
Looking for things to do?
Go check out my guide for the best free things to do as well as itineraries and travel tips to make your trip unforgettable.