Via San Gregorio Armeno is a charming historic shopping street in the heart of Naples, known for its artisan shops selling handcrafted nativity scene figurines. Originally home to a temple dedicated to the Roman Goddess Ceres, this picturesque alley has been a hub for terracotta figurines since ancient times. Today, visitors can browse through a variety of traditional and modern figurines, making it a great place to find unique souvenirs any time of year. And during Christmas, the street transforms into a bustling hub of festive madness!