Lawson's, a convenience store chain in Fujikawaguchiko Town near Mount Fuji, issued an apology for unintentionally attracting hordes of tourists to take photos of the store with the iconic mountain in the background. The town is now putting up a barrier to deter selfie-seekers. Lawson's plans to address the issue by posting signs in multiple languages to discourage bad tourist behavior and possibly hiring private security. The influx of visitors has caused chaos in the small town, prompting concerns about overtourism and its impact on the environment.