Rub23 is an Icelandic restaurant in Akureyri that prides itself on using fresh ingredients from local fishermen and farmers. They offer a unique dining experience where customers can choose their favorite fish or meat and then select from a variety of homemade spice mixtures, known as RUB, to enhance their meal. With a focus on seafood, sushi dishes, steaks, and desserts, Rub23 combines flavors from Asia and America to create a delicious and innovative menu that sets it apart in the culinary scene of North Iceland.