If you love K-beauty, Amore Seongsu is a must-visit. Opened by Amore Pacific, one of Korea’s biggest beauty powerhouses (behind brands like Sulwhasoo, Laneige, Hera, and Innisfree), this three-story flagship in Seongsu is less of a store and more of a beauty playground.
Housed in a converted auto repair shop, the building blends industrial chic with greenery and has become a cultural complex that’s just as much about experience as it is about shopping.
Inside, you’ll find:
🌿 Cleansing Room – start by removing your makeup and testing cleansers in a tranquil space.
📚 Beauty Library – over 3,000 products to swatch, test, and play with, from skincare and makeup to haircare. Professional mirrors and tools make it easy to experiment.
🎨 Custom Beauty Services – create a foundation shade with Hera’s custom match service (125 options!) or personalize a lipstick with engraving.
🎁 Free Samples – one of the biggest perks. Even if you don’t purchase, you’ll walk out with freebies; the more you spend, the larger your sample set.
🖼 Cultural Experiences – rotating art exhibits, beauty classes, and seasonal collabs keep the space feeling fresh. Don’t skip the rooftop for sunset views over Seongsu.
💡 Why Go: It’s one of the few places in Seoul where you can dive into K-beauty completely free, discover 30+ Amore brands in one stop, and even leave with custom-made products.
Hours: Tuesday – Sunday: 10:30am ~ 8:30pm
📍 Address: 7 Achasan-ro 11-gil, Seongdong-gu, Seoul (서울특별시 성동구 아차산로11길 7)
Naver map: https://naver.me/GYC9oWN2
🚇 Subway: Seongsu Station, Exit 2 (about a 5–7 min walk)
🕑 Hours: Tues–Sun, 10:30am – 8:30pm (closed Mondays)
🌐 Website: www.amore-seongsu.com
Some beauty experiences require prior reservation. Visit the website above to make a reservation. If you don’t have a Korean phone number and can’t use the system, let staff know upon arrival what you’re interested in trying,
