If you’re a stationery lover, visiting a Monami Concept Store is a must while in Seoul. Monami is a household name in Korea thanks to their iconic Monami 153 ballpoint pen, first released in 1963 and now sold over four billion times worldwide. At their concept stores, the brand takes stationery shopping to the next level with immersive, hands-on experiences.

There are two flagship stores in Seoul — one in Seongsu-dong and one in Insadong. Both carry the same products and experiences, but each location has its own vibe:

• Seongsu (성수점): Industrial and modern, with metal and cement design that fits perfectly into Seongsu’s creative, warehouse aesthetic.

• Insadong (인사동점): More rustic and cozy, with wood accents and white walls — a softer, homier take on the Monami experience.
  

✨ What to Do at Monami Stores

• 🖊 DIY Pen-Making Station: Craft your own Monami pen on the spot — fun for both adults and kids.

• 🎨 Ink Lab Experience: Create your own custom ink color (reservation required online).

• 🔤 Personalized Engraving: Add your name (or a friend’s) to a pen for the perfect one-of-a-kind keepsake or gift.

• 🛍 Shop Limited Editions: Check out their metal-cased pens and exclusive collabs with brands like Hyundai Motors and Kakao Friends.
  

📍 Seongsu Address: 104 Achasan-ro, Seongdong-gu, Seoul (서울 성동구 아차산로 104)
🚇 Subway: Seongsu Station (Line 2), between Exits 3 & 4
🕑 Hours: Daily, 10am – 9pm

Naver map: https://naver.me/IItcRHpR