If you’re looking for Seoul’s version of Beverly Hills, this is it. Back in the ’90s, this was the spot where wealthy kids showed off their designer outfits and luxury cars, and that vibe hasn’t totally gone away. Today, Apgujeong Rodeo Street is still all about fashion, beauty, and lifestyle.

You’ll find luxury brand stores, trendy clothing boutiques, and accessories shops, along with high-end hair salons, dermatologists, and plastic surgery clinics. The street is packed with cafés, pubs, and restaurants, so it’s also a fun place to just hang out and people-watch in one of Seoul’s wealthiest neighborhoods.

It’s an easy walk from here to Cheongdam-dong Luxury Fashion Street and the Galleria Department Store, so you can turn it into a full day of exploring and shopping.

• Address: 서울특별시 강남구 압구정동 일대 | Apgujeong-dong, Gangnam-gu, Seoul-si

• Apgujeong Rodeo Station (Bundang line, exit 6). Go straight & turn left into Apgujeong-ro 50-gil. 5 mins walk.

• Apgujeong Station (line 3, exit 2). U-turn upon station exit, turn right into Apgujeong-ro, walk straight & turn right into Apgujeong-ro 50-gil. 15 mins walk.

• www.gangnam.go.kr