Located beneath the Express Bus Terminal in Gangnam, GOTO Mall is Seoul’s biggest underground shopping mall, stretching almost a kilometer with over 600 shops packed side by side. It’s where locals go for affordable fashion, accessories, cosmetics, and home goods.

The vibe is busy and fast-paced: shopkeepers calling out deals, racks of trendy clothes starting as low as 10,000 won, and endless rows of jewelry, hair accessories, flowers, and K-beauty products. It’s especially popular with students and young professionals looking for budget-friendly but stylish finds.

Because it’s directly connected to Express Bus Terminal Station (Lines 3, 7, 9), it’s easy to access and perfect for a rainy day or a quick shopping fix in between sightseeing.

Location details

• Address: 서울특별시 서초구 신반포로 지하 200

• Naver map: https://naver.me/5UEcj1xS

• Hours: 10:00 - 22:00

• Website: www.gotomall.kr