A beautifully restored Edwardian villa in Primrose Valley, just footsteps from Porthminster Beach and a flat five-minute walk to the harbour. Eleven individually designed rooms and suites with oak floors, bespoke furniture and sea views from the front rooms. Breakfasts are cooked to order using local Cornish produce and homemade breads — one of the best in St Ives. Free on-site parking (genuinely rare here), a stylish bar and a private spa treatment room. Run by a warm, hands-on couple and rated 9.2 on Booking.com. The ideal base for St Ives.