Tony Xia

Travel Business

I’m Tony, CEO and founder of YamaTrips, and creator of this guide.

I help travelers uncover Japan’s hidden side from remote mountain villages to untouched national parks. My expertise comes from years of experience as a travel consultant specializing in rural revitalization, working closely with local governments and licensed operators across Japan to design sustainable tourism destinations.

This guide is the culmination of all that experience. A carefully curated collection of hidden destinations, scenic routes, and genuine local experiences.

If you want to explore Japan beyond the familiar sights, this map is your starting point.