When it comes to beauty shopping in Korea, Olive Young is the destination — and the Seongsu flagship takes it to the next level. Think of it as a beauty playground where you can test, discover, and shop everything from K-beauty skincare to international cult brands under one stylish roof.

Unlike a standard Olive Young branch, the Seongsu concept store feels more elevated and experiential. The space is designed with open layouts, curated displays, and plenty of tester zones so you can try products before you buy. There’s even a section highlighting Seongsu-only exclusives and limited-edition collabs you won’t find elsewhere.

The store covers all the K-beauty essentials: skincare from COSRX, Torriden, Round Lab, and Beauty of Joseon; makeup from Rom&nd, Clio, and Peripera; plus wellness and haircare. But what makes the Seongsu branch unique is how it blends beauty with lifestyle — you’ll spot trendy photo zones, curated fragrance corners, and sometimes pop-up brand experiences.

💡 Tip: If you’re planning to do a bulk K-beauty haul, head here. The flagship often stocks a wider range (and fresher drops) compared to smaller Olive Youngs. Go early in the day to avoid crowds and leave room in your suitcase — the deals and gift sets are hard to resist.

📍 Location: Seongsu-dong, Seongdong-gu, Seoul (near Seoul Forest)

🕑 Hours: 10am – 10pm daily

Naver map: https://naver.me/GtURVksC