Once the seat of the Ginori ceramics dynasty and home of Carlo Lorenzini (the writer of Pinocchio), Casa G. Firenze is a historic hideaway merging traditional craftsmanship with elegant modern design. The thoughtfully converted 18th century Palazzo, now hosts one of the city’s most elegant boutique hotels, offering a ‘home away from home’ for travellers to relax after a day exploring the beauty of Florence.
Despite its wonderful central location, it’s still a hidden gem, with only a small golden plaque marking its existence from street level, which makes you feel like you are staying at someone’s exclusive private residence rather than a hotel. Designed by owner Filippo Montani and architect Cecilia Pantaleo the carefully restored building was transformed to include 15 unique rooms across two floors, a gorgeous lounge and a secret patio.
There are three room types to choose from including the classic, superior and suite which varying in size, design and characteristics. For a solo stay the classic room was the perfect size for me, but if you have the budget the stand-alone deep marble bathtubs that are included in their superior rooms look incredible! The room was beautifully curated with vintage furniture, unique prints, a fabric cover hiding the TV and cute little touches like their gold turtle motif appearing as the handles of the wardrobe. My room also faced onto a small courtyard, which gave a sense of peace and tranquillity to the ‘slow living’ aesthetic which this hotel bases itself upon.
Start your day in their quaint breakfast rooms, where you will find a delicious continental buffet including a range of homemade Italian delights. Then before heading out on an evening take a little time to enjoy their whimsical salon, with its impressive stucco celling and grand fireplace. Pour yourself a drink from their delightful honesty bar and kick back on their cosy green velvet sofas to enjoy a glass of something special.
With their blend of luxury, history and hospitality, Casa G. Firenze offers a unique stay, which exceeds a typical hotel experience and will provide you with the perfect base for an unforgettable trip.
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