Playa de la Roda is the vibrant heart of Altea’s coastline. Located right next to the old town, this 1.4 km pebble beach stretches from the fishing harbor to the Cap Negret lighthouse. The beach is lined with white pebbles and features calm, crystal-clear water. Perfect for a refreshing swim or a peaceful stroll along the shore. Along the promenade, you’ll find plenty of charming bars, ice cream shops and restaurants serving local dishes with sea views. Watersports centers also operate year-round, offering activities like diving and sailing.

Whether you’re after a relaxing day in the sun, a romantic evening walk or just want to soak up the local vibe, Playa de la Roda is the perfect spot to experience the true essence of Altea.