The Valor Chocolate Museum in Villajoyosa is one of those stops that’s as fun as it is delicious. Founded by one of Spain’s most beloved chocolate makers, this museum lets you trace the story of chocolate from bean to bar with hands-on exhibits, historic artefacts and plenty of mouth-watering moments along the way. You’ll learn how cacao made its way to Europe, see vintage machinery in action and meet the techniques that turned a humble bean into the creamy chocolate so many of us love.

Of course, the best part comes at the end, tastings. Expect to try classic Valor chocolate as well as seasonal and expertly paired samples. There’s also a shop where you can take home a suitcase-worthy haul of bars, bonbons and marzipan treats. It’s the perfect stop for families, chocoholics or anyone who wants to pair a bit of culture with something truly sweet.