Brauð & Co is a tiny, loved bakery in central Reykjavík known for crusty sourdough loaves and gooey cinnamon buns, so if you want the best stuff get there early because they bake limited batches and popular pastries often sell out by midmorning, sometimes there are lines here because it's just SO GOOD. The shop is mostly takeaway with very limited seating, so plan to eat on the go or bring your goodies back to your hotel. Cards are accepted and prices are typical for Reykjavík! If you could only get one thing here, get the cinnamon roll, it's the BEST cinnamon roll we've ever had!!!