A traditional sweets shop just a short walk from Zenkoji Temple, Nagano Fugetsudō has deep roots and a long, proud history. The original shop dates back over a hundred years, when it was known as Osakaya and served confectionery to feudal lords.

In the late 18th century, the shop was entrusted with making sweets for Lord Matsudaira Rakuō, who valued simplicity and health. In recognition of their care and sincerity, the lord personally gave the shop its name: Fugetsudō Seihaku, with “Fugetsu” (wind and moon) drawn from his own pen name.

The nameplate displayed at the shop was written by one of the top calligraphers of the time—commissioned by Lord Mizuno Tadakuni himself as a sign of respect.

The Nagano branch opened in 1886, and to this day, the shop continues to offer beautifully made wagashi (traditional Japanese sweets), from soft namagashi (fresh, delicate sweets made with bean paste) to manju (steamed buns with sweet fillings) and yokan (sweet jellied red bean dessert). The sweets are not only pretty but made with care, following that same spirit of thoughtfulness and quality passed down through generations.

There’s also a small corner with a couple of tables, where you can sit down and enjoy a matcha set with one of their wagashi, or pair the sweets you’ve just picked out with a drink from their menu.