Hokitika Beach Sign is a popular attraction in Hokitika, New Zealand. Located on Hokitika Beach, the sign is made up of large branches spelling out the word “Hokitika” with rocks to keep it stable. A photo with the iconic sign is a must-have for any visitor to the charming town, and makes for beautiful pictures! After your picture is taken, take time to explore the beach; sunrise or sunset is the most magical time, as you can capture staggering photos of the ocean sky.